‘Owning Manhattan’ Star Ryan Serhant Links With AI Startup HeyGen to Generate Social Media Avatar for Content (EXCLUSIVE)

By Corbin Bolies

Corbin Bolies

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Ryan Serhant, the star realtor captured in Netflix’s “Owning Manhattan,” claims his company produces about 2,200 social posts a month. It’s a hefty amount for a man who oversees a sprawling real estate empire across 19 U.S. regions, an in-house production studio that employs roughly 100 people and millions of followers across YouTube, Instagram and TikTok.

Producing so much content, however, is a tough ask for someone trying to do their day job: managing a brokerage. Enter AI.

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