With AI image generators widely available online and more sophisticated than ever, it’s never been harder to tell if an image is authentic. But on Tuesday, OpenAI announced two new measures to help fight the problem.
The company has committed to an open standard called C2PA (Coalition for Content Provenance and Authenticity), which adds a clear signal in metadata that an image was generated by AI. OpenAI is also partnering with Google to include an invisible watermark called SynthID, which will be harder to detect but also harder to erase if bad actors try to cover their tracks.
