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Brian Steinberg
Senior TV Editor
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Kris Connor/Getty Images When it comes to TV news, winning viewers’ trust is out, and making them passionate about what they watch is in.
A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings.
Magid, a media consultant that has worked for decades with TV networks and stations, believes local and national TV-news organizations need to start giving viewers more context, depth and emotional reassurance, rather than relying on breaking news and dozens of star anchors and correspondents.
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