By Zack Sharf
Plus IconZack Sharf
Digital News Director
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Chad Salvador/Variety “Obsession” breakout Inde Navarrette appeared on “The Kyle Buchanan Show” and offered up her advice to Hollywood on how to keep Gen Z audiences interested in going to movie theaters. It’s not just about original storytelling, Navarrette argued, but also assuring young moviegoers that corporate slop won’t be force fed to them on the big screen.
“Gen Z just wants to go to something that they don’t feel like they’re being sold,” Navarrette said. “Maybe we are tired constantly of having ads in movies or production placement and all of these things. We understand it’s fundamental. We grew up with commercials that are fun that we still quote like State Farm and Aflac. It’s kind of fun. But we don’t want to be sold. We want original stories.”
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