Nintendo of America Chief Breaks Down Her First Year: ‘Zelda’ Live-Action Movie, ‘GTA 6,’ Third-Party Game Goals and More

By Jennifer Maas

Jennifer Maas

TV Business Writer

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After just under a year in her new role as president of Nintendo of America, Devon Pritchard is ready to share elements of her master plan for the beloved Japanese gaming company. At the center of her strategy is the relative youth of Nintendo’s Switch 2, which undeniably puts the company ahead of gaming console competitors (Xbox and PlayStation) that are still stuck at the end of their older-model life cycles.

“We’re just at the beginning of seeing what Nintendo Switch 2 can do,” says Pritchard, who took over for longtime Nintendo of America chief Doug Bowser in January.

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