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Nike’s New NBA Collection Lets Fans Shop Player-Worn Gear for the First Time

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CitrixNews Staff
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Nike’s New NBA Collection Lets Fans Shop Player-Worn Gear for the First Time
nike nba merch shop online Courtesy of Nike

Ahead of the NBA season opener on Oct. 20, Nike has just released “Standard Issue,” its latest pro basketball collection.

The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement. The lineup features NBA’s full 30-team roster, with each team represented on a variety of gear. To further fan connection, players will wear pieces of the collection throughout the season, including during warm-ups and team travel days. Nike notes this is the first time fans can purchase the exact gear they see on their favorite pro athletes.

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