Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabulation of linear and digital viewership of media.

Nielsen will take DoubleVerify private for a price estimated at approximately $2.15 billion, or $13.60 per share. The price represents a premium of 30% to DoubleVerify’s recent trading price.

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