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Brian Steinberg
Senior TV Editor
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Cheyne Gateley for Variety The whole TV business is grappling with Gauge Rage.
Nielsen’s recent decision to delay its popular “Gauge” snapshot of viewing across linear and digital platforms has incensed a trade group that represents the nation’s TV networks to advertisers.
Nielsen last week said it would delay the release of the February results of its popular tabulation after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix.
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