Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All
Courtesy of Nielsen Roberto Ruiz, who spent nearly two decades at Univision and TelevisaUnivision in senior research roles, has been named head of measurement science at Nielsen, which has been grappling with the recent launch of new technology it believes will count a broader range of viewer activity across different media platforms.
Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for clients. He will report to Russ Soper, Nielsen’s chief information and data officer.
Related Stories
