NFL Commissioner Roger Goodell Boosts ESPN’s 2027 Super Bowl Bid

By Brian Steinberg

Brian Steinberg

Senior TV Editor

Latest

• Comcast Generates an Extra $2.2 Billion From Olympics, Super Bowl, but Sees Q1 Profit Slip 38 minutes ago
• Shawna Thomas Jumps to MS NOW After Running ‘CBS Mornings’ 1 day ago
• Fox One Expands Podcast Lineup With Shows From Fox News, Red Seat Ventures 3 days ago

The first Super Bowl to air on Walt Disney media properties in two decades is months away, but the company has so far tapped popular hosts like Scott Van Pelt and Stephen A. Smith as well as famous animated characters including Buzz Lightyear and Iron Man to call attention to the next Big Game. Now they’re really dialing up the firepower.

NFL Commissioner Roger Goodell has a notable walk-on role in the next ESPN promo that reminds viewers about 2027’s Super Bowl LXI. In the spot, Goodell walks into a meeting that includes some of the sports-media giant’s most notable personalities, including Mike Greenberg, Lisa Salters, Laura Rutledge, Joe Buck and Troy Aikman. In a nod to the NFL Draft getting underway in Pittsburgh on Thursday, Steelers mascot Steely McBeam is on hand, along with ESPN mascot App-E.

Related Stories

Sam Altman Felt 'Terrible' Telling Disney CEO Josh D'Amaro About OpenAI's Decision to Kill Off Sora, Says Companies Still Looking to Collaborate