New CBS Daytime Campaign Parodies ‘Afternoon Delight’ While Reminding Viewers They Can Watch Soaps Anytime (EXCLUSIVE)

By Michael Schneider

Michael Schneider

Variety Editor at Large

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• New CBS Daytime Campaign Parodies ‘Afternoon Delight’ While Reminding Viewers They Can Watch Soaps Anytime (EXCLUSIVE) 7 minutes ago
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Skyrockets in flight, CBS is lookin’ forward to a little anytime delight. The Eye network is debuting a new marketing campaign for its daytime soap operas — with the intent of reminding viewers that they’re available to watch at any time of the day on multiple platforms.

The centerpiece of the campaign is “Anytime Delight,” a twist on the 1976 Starland Vocal Band hit “Afternoon Delight,” sung with new lyrics and voals by a number of CBS daytime stars. Among those singing in the spot: Karla Mosley (“Beyond The Gates“), Nathan Owens (“The Young and the Restless“) and Murielle Hilaire  (“The Bold and the Beautiful“).

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