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Naman Ramachandran
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HPF London-based The Mise En Scène Company has unveiled Human Provenance in Film, a no-cost AI disclosure standard for the film and TV industry, opening consultation at the Cannes Film Market and inviting participation from producers and distributors through to insurers, platforms, and exhibitors, with a deadline of Oct. 31.
The taxonomy groups AI use into three designations – No AI Used, Assistive AI, and Generative AI – intended to travel through existing sales and distribution paperwork in a form accessible to independent productions and scalable across the entire supply chain. The standard is offered under a CC BY 4.0 open license – meaning any producer, distributor, or platform can adopt and adapt it freely without fee or permission, provided they credit the source – with governance eventually transferring to an independent industry body.
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