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Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense

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CitrixNews Staff
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Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense
Jun 22, 2026 8:00am PT Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense

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Michael Schneider

Variety Editor at Large

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Netflix has spent upwards of $18 billion annually on content, and according to US-Canada scripted series head Jinny Howe, that’s not changing any time soon. Howe spoke to an industry crowd las wee as she held a keynote conversation at the Banff World Media Festival.

“Our volume is not slowing down,” she told the audience, without getting into specific numbers. “We are very fortunate to still be in this growth mindset. I think we’re so about satisfying our members, and we know that their appetites are robust and that there are many, many types of shows that they hope for and expect from us.”

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