Netflix to Stop Releasing Viewership Data Every 6 Months, Will Shift to Annual Reports

By Jennifer Maas

Jennifer Maas

TV Business Writer

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Netflix is discontinuing its biannual viewership data dump in favor of one annual report beginning in 2027.

The decision to shift away from the twice-a-year viewership data dumps comes following recent reporting that Netflix’s original series see a major decline in viewership in their second seasons.

The latest version of Netflix’s “What We Watched” report, which covered subscribers’ viewership habits from January-June 2026, was released Thursday along with the streamer’s latest quarterly earnings results. The new report revealed “War Machine” as the most-watched film on Netflix over the first six months of the year and limited series “His & Hers” as the top TV title.

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