Netflix Sets Video Licensing Pact With Top Digital Publishers Including Variety, Rolling Stone, Billboard and Other Brands From Penske Media’s PMX

By William Earl

William Earl

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Netflix is further expanding the mix of content available on its platform through licensing partnerships with a range of top publishers, including Variety and other brands in Penske Media’s PMX unit, as well as BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc. and Tastemade.

The deal calls for Netflix to carry a selection of top video content from the print and digital publishing groups starting Aug. 3. The streaming giant has teamed with prominent outlets that produce news, feature, lifestyle and how-to video content that complements Netflix’s vast menu of scripted and unscripted material available to its subscribers in the U.S., Canada, U.K., Ireland, Australia and New Zealand.

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