Netflix’s U.K. Unscripted Chief Warns of Dangers of Using AI in Reality Shows: ‘It’s Hard Now to Tell What Is Fake and What Is Real’

By Leo Barraclough

Leo Barraclough

International Features Editor

Latest

• Netflix’s U.K. Unscripted Chief Warns of Dangers of Using AI in Reality Shows: ‘It’s Hard Now to Tell What Is Fake and What Is Real’ 12 minutes ago
• Rosamund Pike Calls Out Audience Member for Texting During West End Performance of ‘Inter Alia’: ‘You Know Who You Are’ 5 hours ago
• Karlovy Vary Film Festival Artistic Director Karel Och Unveils Lineup for 60th Edition: ‘The Program Boasts Extraordinary Geographical Diversity’ 6 hours ago

Syeda Irtizaali, Netflix’s recently appointed U.K. director of unscripted, told an audience at SXSW London on Tuesday she doesn’t want to use AI in unscripted television.

Describing Netflix as a “tech-forward company,” she said that she was “very relaxed about people using AI as a tool to bring ideas in,” describing AI as a “really brilliant tool,” adding “we should be using it.”

Related Stories

Mahesh Babu's AMB Cinemas to Host Imax's Hyderabad Return Ahead of 'Varanasi' Release (EXCLUSIVE)