Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences

By Corbin Bolies

Corbin Bolies

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Netflix has hired Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer.

At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will report to Marian Lee, Netflix’s chief marketing officer.

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