‘Netflix has to evolve’: can the upstart survive the end of the binge-watch era?

Streaming pioneer that transformed TV faces slowing growth and battle for viewers’ attention from YouTube

When Netflix offered viewers the chance to binge on an entire season of House of Cards it revolutionised the TV industry and started on a path to becoming the world’s most popular streaming service.

Almost 15 years on, however, the upstart’s strategy of pumping its service with an avalanche of content and an almost-as-rapid penchant for mercilessly cancelling shows has viewers reaching for the remote.