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Brian Steinberg
Senior TV Editor
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Illustration: Michael Starbuck/Variety VIP+ Netflix blazed a path in the streaming era that many of its media rivals have tried to follow. As it has tried to navigate Madison Avenue, however, the company has found bumps in the road.
The streaming giant last week rolled back its projections for advertising revenue, calling for $2.7 billion instead of $3 billion by the end of 2026. At a time when marketers have been moving their dollars from linear TV to streaming video by the millions, the disclosure was surprising. Netflix co-CEO Greg Peters cited “some delays in the rollout and partner integrations” for some of its new advertising products as a primary culprit for the pared-back estimates.
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