As Netflix searches for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring yet another avenue: always-on live TV channels.
According to The Wall Street Journal, Netflix is considering launching live channels that continuously stream content, giving subscribers something to tune into 24/7. Rather than committing to binge-worthy dramas like “Avatar: The Last Airbender” or the newest thriller “I Will Find You,” subscribers could leave a channel running in the background for hours of entertainment.
