Netflix Claims Ad Tier Now Reaches 250 Million Viewers Worldwide, Up From 190 Million

May 13, 2026 11:42am PT Netflix Claims Ad Tier Now Reaches 250 Million Viewers Worldwide, Up From 190 Million

By Brian Steinberg

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Brian Steinberg

Senior TV Editor

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Netflix says its influence among people who want to watch commercrials is growing.

The streaming titan said Wednesday during its “upfront” presentation to advertisers that its ad-supported subscription tier reaches reaches more than 250 million global monthly active viewers, up from the 190 million it cited in November of 2025. Over 80% of these members watch actively every week, Netflix said.

Netflix Claims Ad Tier Now Reaches 250 Million Viewers Worldwide, Up From 190 Million

Brian Steinberg

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