Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth up to $100 Million

By Todd Spangler

Todd Spangler

NY Digital Editor

Latest

• Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth up to $100 Million 33 minutes ago
• Roku Unveils Biggest Home Screen Overhaul in More Than a Decade 2 hours ago
• YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent 3 hours ago

The video version of Jay Shetty‘s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal.

Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source with knowledge of the agreement told Variety the multiyear deal is worth about $100 million, and that three other companies had been bidding in the nine-figure range for the rights to “On Purpose.”

Related Stories

Quentin Tarantino Butted Heads With Brad Pitt While Filming 'Once Upon a Time… in Hollywood': 'You'll Be Dead in This Business'