Nectar, an AI-powered operating system for marketing, is launching a new AI agent designed to take a lot of the manual work out of influencer marketing, from finding the right creators to contacting them, managing partnerships, and tracking results.
Founded by sisters Misbah and Farah Uraizee, both former Meta employees, Nectar came out of stealth last year and uses AI agents to help brands manage social media, customer conversations, content moderation, creator partnerships, and competitor research.
