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Brian Steinberg
Senior TV Editor
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Courtesy of NBC Sports Call it the kick-off to the Kickoff.
NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports‘ history of football coverage it will do so.
Starting Tuesday, a custom NFL Kickoff football will be sent on a journey across the U.S., with personalities from NBC, Bravo and Peacock offering updates along the way. Maria Taylor of “Football Night in America” will be seen informing personnel from the three media properties the Kickoff Game has moved to Wednesday.
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