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Brian Steinberg
Senior TV Editor
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Courtesy of NBC News NBC News really means business this time.
The NBCUniversal-backed journalism outlet is launching a new concept that will feature deep conversations with executives whose companies exert a strong influence on Americans’ everyday lives. Reports filed under “Business in America” will examine how fast-paced innovation by companies such as Nike, General Motors, Zillow and Barnes & Noble can affect consumers, and will appear in different ways across “Today,” “NBC Nightly News,” “NBC News Now” and other outlets, including the company’s’ subscription offering. Each story will be tailored for the venue in which it appears.
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