NBA Houses Around the World Aim to Put Global Spotlight on League’s Finals

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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As basketball fans from around the world check out the NBA Finals, the league is trying to get them out of their own houses and into its homes.

Fans in Brazil, Mexico, Canada, Australia, Japan and India have been able to visit various “NBA Houses,” as part of a bid by the league to create more than a passing interest from global audience in the U.S. games. Those who visit can, depending on the scope of the site, meet former players, take part in games and tournaments, and actually watch post-season play. Japan’s “NBA House” offered over 11,000 square feet and sponsored by Amazon, Emirates, 2K, NTT Docomo and Bandai, marked the first time the NBA had set up such an attraction in the country.

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