By Jem Aswad
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Executive Editor, Music
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Country star Thomas Rhett and Hybe Americas’ Nashville-based label Blue Highway Records have announced a new partnership, Fifty-One/Forty-Nine Records. Described as “artist-led,” the partnership offers “an innovative approach to the artist-label relationship,” according to the announcement. following more than a decade of shared success. (Pictured above, L-R: Blue Highway CEO Jake Basden, Rhett and G Major Mgmt’s Virginia Bunetta.)
“When we started talking about what the next chapter could look like, I knew I didn’t simply want to make another deal. I wanted to build something that reflected the legacy and shaped the future of my music,” Rhett said. “From my initial conversations with Jake and the leadership team at Blue Highway, it was clear they, too, were thinking differently about what a record company can be for an artist today. This allows me the opportunity to own the body of work I’ve spent my entire career creating, while still having an ambitious team and global infrastructure around me for my future recordings.”
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