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Brian Steinberg
Senior TV Editor
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Courtesy of MS NOW The divide between so-called “creator media” and mainstream TV news continues to narrow — and quickly.
Starting on Sunday, June 28, MS NOW will move away from featuring live, hosted hours after 6 p.m. on weekends and instead fill its schedule largely with taped video podcasts, expanding its use of a popular Saturday-night program from Crooked Media as well as podcasts hosted by MS NOW mainstays Nicolle Wallace and Chris Hayes. MS NOW expects to expand its content partnerships tied to the strategy in coming weeks, according to a memo from Rebecca Kutler, MS NOW’s president, that was reviewed by Variety.
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