The Business of...MrBeast. From 'Beast Games' to collaborations, Jimmy Donaldson aka MrBeast on the secret to his success.
By Jazz Tangcay
Plus IconJazz Tangcay
Artisans Editor
@jazzt See All
David Scott Holloway/Prime Jimmy Donaldson is known to millions as MrBeast. And by “millions,” we mean 480 million. That’s the number of subscribers to his YouTube channel alone, and that continues to grow.
Earlier this year, his reality competition show “Beast GamesMrBeast on That ‘Survivor’ Crossover, Collaborating with Starbucks, and Being Open to a ‘Beast Games’ Movie – ‘If Amazon’s Down, I’ve Got Some Crazy Ideas’” returned with its second season on Prime Video, reaching No. 1 in the U.S., just another milestone for the man who has wanted to create YouTube videos ever since he was a boy.
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