MoviePass Signs Deal to Provide Subscription Services to Independent Cinema Alliance Members (EXCLUSIVE)

By Brent Lang

Brent Lang

Executive Editor

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MoviePass has signed a new strategic partnership with the Independent Cinema Alliance (ICA). The pact will allow the ICA to provide an integrated subscription model to its network of theaters, which includes approximately 180 member companies and nearly 5,000 independently operated screens across the United States and Canada.

In an interview, MoviePass Founder Stacy Spikes said the ICA’s coalition makes it the third largest domestic exhibition group, just behind AMC and Regal and ahead of Cinemark. He also noted that the theaters generate more than $1 billion in box office revenue annually, which is approximately 15 percent of the North American market. “This significantly expands our reach,” Spikes said.

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