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Jennifer Maas
TV Business Writer
@jmaasaronson See All
NYT Games Attention “Wordle” and “Spelling Bee” fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall.
Through a new partnership between NYT Games and in-theater ad company Screenvision, the pre-show experience will begin rolling out nationwide by Thanksgiving.
The deal (which has initially been set as a one-year pact) marks the first time NYT Games is bringing an interactive play-along experience into movie theaters. NYT Games and Screenvision plan to “refresh” the pre-show Games content regularly and see potential to “experiment with additional formats” over the course of the collaboration.
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