B&B Theatres Is the great movie theater reset truly, finally, actually upon us?
Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business back on track. More importantly, there’s volume: Hollywood is releasing 113 films, the most of the post-pandemic era.
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