Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment
Plus IconCynthia Littleton
Business Editor
@Variety_Cynthia See All Add us as a Google Preferred Source
Add us as a Google Preferred Source 
On today’s episode of Variety‘s “Strictly Business” podcast, movie marketing veteran Gerry Rich details his new memoir “Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through.”
Rich has worked for most of Hollywood’s major studios, including Paramount, Columbia Pictures, MGM, Miramax and Amazon MGM Studios. He looks back at moments of triumph such as the 2008 opening of “Iron Man,” which launched the Marvel Cinematic Universe. And Rich looks ahead to how the discipline of entertainment marketing and audience targeting is changing in the age of AI.
Related Stories
