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Brian Steinberg
Senior TV Editor
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Getty Images for SiriusXM If there were a period in which NBC’s “Today” would cede its recent lead in overall viewership to ABC’s “Good Morning America,” it should have been last week.
ABC’s telecast of the 2026 NBA Finals last week between the New York Knicks and San Antonio Spurs was the most-watched in 28 years, according to Nielsen, reaching an average of about 20.6 million viewers on ABC and ESPN. But even the Knicks’ inspiring comebacks in two of the games to take the crown couldn’t help ABC’s morning show, which would typically benefit more noticeably from a big spectacle being on the network.
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