BBCMonty Don is the face of BBC Two's long-running Gardeners' WorldPresenter Monty Don has been "reminded" of the BBC's guidelines around clothing after he appeared on Gardeners' World wearing a jacket by a company he has recently promoted.
The BBC's editorial guidelines say presenters must not "appear on air wearing clothes or using products, goods or services which they have agreed, or been contracted, to promote".
Don recently appeared in a video for Barbour's It's A Way of Life advertising campaign.
A BBC spokesperson said: "We have clear guidelines around presenters' commercial activities while working with the BBC, and Monty has been reminded of these guidelines."
Don is the lead presenter of the BBC Two programme, which has been running for almost 60 years.
Two years ago, Gary Lineker received a similar reminder after he appeared to wear items from his own Next fashion range while fronting BBC coverage of Euro 2024.
Monty Don has been contacted for comment.
