MiniMax Launches All-in-One AI Video Generator Hub at Shanghai Film Festival: ‘Creative Direction and Aesthetic Judgment Must Ultimately Be Left to Humans’

Jun 15, 2026 12:30pm PT MiniMax Launches All-in-One AI Video Generator Hub at Shanghai Film Festival: ‘Creative Direction and Aesthetic Judgment Must Ultimately Be Left to Humans’

By Jenny S. Li

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Jenny S. Li

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Shanghai International Film Festival

MiniMax has launched Hub, a multimodal AI video generator that consolidates image creation, video, voiceover, music and editing into a single platform. Xu Lüyang, from the product operations department of MiniMax, introduced the tool at the Shanghai International Film Festival.

“We used to open one AI tool for images, another for video, then others for voiceover, music, and finally a video editor to piece it all together,” Xu said. “Now, we simply tell Hub our goal in natural language, or drop in a PDF proposal, a reference video, or an asset pack. The AI agent within Hub will automatically understand the requirements, break down tasks, select models, execute, and verify quality. We only step in to review and tune at key points. It’s not just a smarter ‘generate’ button, but a creative partner that knows how to run a project.”

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