Mike Lee and Darren Yan Unveil ISO, a Next-Generation Management Firm Specializing in Creators, Live Streamers, Gaming and Music

Former UTA and FaZe Clan leaders aim to shape representation for digital-native stars

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Gaming and digital media veterans Mike Lee and Darren Yan have joined together to launch ISO, a talent management firm that specializes in representing the hottest commodities in marketing and media these days: creators and livestreaming personalities.

Based in Los Angeles, Lee and Yan have quietly been building ISO’s operations for about a year, with financial backing from Influence Media Partners, an investment banner that also focuses on digital-native content. The launch of the firm draws on Lee and Yan’s breadth of experience working across gaming, sponsorship and branding and artist development. The pair have also built extensive partnership and distribution connections for entertainment and media platforms across Asia including in China.

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