Microdrama Makers From Turkey and Japan Bet on Emotional Hooks and Infuriating Villains at Taiwan Creative Content Fest

By Lin Ying-Hsuan

Lin Ying-Hsuan

Latest

• Taiwan’s Content Agency and Partners Put $180 Million Into 27 Projects, From an ‘Our Blues’ Remake to an Off-Broadway Musical 17 hours ago
• Former NCT Member Lucas Wong Makes Acting Debut in Taiwanese Folk-Music Drama ‘A Time’ With Jerry Yan, Ning Chang at Taiwan Creative Content Fest 22 hours ago
• Murder-House Impostor Thriller ‘The Stand-In Family’ Wins Mirror Fiction Award at Taiwan Creative Content Fest 24 hours ago

• Comments

Microdramas compete for attention in crowded mobile feeds, but a strong opening hook does not always need a dramatic twist, İlkin Kavukcu, founder and CEO of Turkish studio İki Dakika Creative House, said at a Taiwan Creative Content Fest (TCCF) session on microdramas in Taipei.

Kavukcu said her studio looks for moments of emotional recognition that might prompt viewers to stop scrolling and see something of their own lives in a story. Audience sharing, she said, is one sign that a series has connected. İki Dakika distributes its work on TikTok, Instagram and YouTube, aiming to build longer-running stories around characters rather than relying on a succession of one-off plot twists.

Related Stories

‘I Play Rocky’ Star Stephan James on Paying Tribute to Carl Weathers with His Red Carpet Look: ‘I Can Literally Walk in His Shoes Yet Again’