By K.J. Yossman, Leo Barraclough
Courtesy of SXSW London Michelle Obama and her brother Craig Robinson have joined the roster of keynote speakers at the second edition of SXSW London, which runs June 1-6.
The former First Lady and Robinson, executive director of the National Assn. of Basketball Coaches, will host a live recording of their podcast “IMO With Michelle Obama and Craig Robinson” on June 2.
Katy Arnander, SXSW London’s chief programming officer, said: “At its heart, SXSW London is a platform for some of the most influential voices shaping culture, business and society. What makes it special is the way it brings those worlds together, creating a space where they can converge in real time. Michelle Obama and Craig Robinson’s involvement reflects that ambition perfectly.”
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