Meta turns to AI to make shopping easier on Instagram and Facebook

Meta is looking to leverage AI’s ability to inform and potentially influence shoppers to increase sales on the company’s social media platforms, like Facebook and Instagram.

At the Shoptalk 2026 conference this week, the tech giant announced it will begin testing a new experience that allows consumers to see more product information and a summary of user reviews after they click on an ad or visit a website from Facebook or Instagram.