Meta Suspends AI Image Feature After Days of Backlash

By Corbin Bolies

Corbin Bolies

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Meta said on Friday it would discontinue an AI feature that allowed users to generate images using public Instagram accounts following days of criticism over the feature’s opt-out policy, including by talent agencies.

“Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” a Meta spokesperson said in a statement. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”

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