The view inside a Meow Wolf installation in Denver. Meow Wolf/Jess Bernstein Meow Wolf, the immersive, experiential entertainment company building fantastical storytelling-led installations in cities across the U.S., has found a new CEO after a nearly year-long search.
Matthew Henick, most recently senior VP at The Trade Desk and a veteran of Deep Voodoo, Meta, Epic Games, and BuzzFeed, will lead the company, which is behind installations like Omega Mart in Las Vegas. Meow Wolf is set to open a new experience in Los Angeles later this year set in a former movie theater. It is planning an exhibition in New York in 2027.
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With Henick’s hiring, Rebecca Campbell, the former Disney executive who stepped in as interim CEO a year ago, will return to her previous role as a board member for the company.
“Matthew brings a remarkable combination of media, technology, and immersive experience leadership at exactly the right moment for Meow Wolf,” said Christopher Sobecki, chair of the Board. “With the company expanding both its geographic footprint as well as its new media presence beyond the four-walls, the board is confident he is the right leader to build on Meow Wolf’s artistic foundation while guiding its growth in a rapidly-evolving entertainment landscape.”
“Rebecca brought exactly the kind of strategic, experienced hand this moment called for,” Sobecki added. “She protected the integrity of the search, kept the organization focused, and made sure we didn’t settle. Meow Wolf is a better company for her leadership, and we’re fortunate she’ll remain part of it.”
Founded in Santa Fe as an art collective in 2008, Meow Wolf has since opened exhibitions in Texas, Denver and the most popular location in Las Vegas. Santa Fe local George R.R. Martin is among its investors.
“The first time I walked through a Meow Wolf exhibition, I felt wonder and connection — to the art, to the strangers around me, and the artists who create these miracle places,” said Henick. “My job is to make sure millions more people get to feel that, whether they walk through our portals or encounter Meow Wolf in entirely new ways.”
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