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Brian Steinberg
Senior TV Editor
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Courtesy of Frito-Lay To cajole people into eating snacks laden with spicy gherkin flavor, the folks at Frito Lay need to get themselves out of a real pickle.
The quandary is this: Snacking giant Frito-Lay is reviving its Cheetos Flamin’ Hot Dill Pickle flavored edition and launching Cheetos Flamin’ Hot Dill Pickle Puffs. To do so, the PepsiCo unit wants to grab the attention of younger consumers on social and digital media, where interactive technology gives rise to scrolling, swiping and other short-attention span behaviors.
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