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Ethan Shanfeld
@ethanshanfeld See All
Courtesy of HardScope A new player has entered the creator economy.
HardScope, founded by Matt Kalish, is a media company with an in-house studio built around creator-led IP. The brand is launching its YouTube channel on Sept. 30 with a slate of digital series.
The company’s goal is to create original franchises that can be developed into something larger — brand partnerships, live experiences, licensing and distribution beyond HardScope’s own channels. As an incentive to grow the franchises, creators participate as equity partners in the IP they help build. The studio team includes creative executives that helped push FaZe Clan to become a global force in online gaming culture.
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