McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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McDonald’s, famous for serving hamburgers, fries and other fast-food staples, on Thursday is dishing out something else: history.

The chain, one of America’s best-known corporations, on Thursday will see the release on Amazon Prime Video of “Meal Ticket,” a documentary about its long-running All-American Game, a basketball game played each year with top boys’ and girls’ high school graduates. Over a nearly 50-year tenure, the boys’ game has included Magic Johnson, Kobe Bryant and Alonzo Mourning among others, while the girls’ game, almost 25 years old, has featured players including Sabrina Ionescu and JuJu Watkins.

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