Over the past few years, there has been a steady influx of startups trying to treat issues like depression, period pain, PMS, anxiety and insomnia by using wearables that apply electrical, magnetic or ultrasonic signals to stimulate the brain.
San Francisco-based Mave Health is the latest of that fleet, and claims its $495, neuromodulation headset can improve attention and mood, regulate stress, and even measure mental health. The startup is positioning the wearable as a non-medical device so it won’t need clearance from agencies like the U.S. Food and Drug Administration (FDA) to sell in the U.S.