Maryland becomes first state to ban surveillance pricing in grocery stores

Critics say Maryland’s new law banning rapidly change product costs based on consumer data is full of carveouts

Maryland has become the first state in the US to ban surveillance pricing in grocery stores.

Maryland’s law bans grocers and third-party delivery services from using a person’s personal data to set higher prices. Wes Moore, the governor, signed the measure into law on Tuesday. “At a time when technology can predict what we need, when we need it, when we’ll pay for it and also – when we’ll pay more for it, and at a time when we’re watching how big companies are then using these analytics against us to make record profits, Maryland is not just pushing back. Maryland is pushing forward because we are going to protect our people,” Moore said at the bill signing ceremony.