Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE)

By Naman Ramachandran

Naman Ramachandran

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• Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE) 1 hour ago
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A Malaysian science-fiction fantasy feature is taking an unconventional approach to distribution.

“Mimpi Kita: Castle in the Air” arrives at the NAFF Project Market’s It Project strand at Korea’s Bucheon International Fantastic Film Festival betting that audience data, gathered in advance, can do some of the work traditionally left to sales agents.

Executive producer Foo Hui Yin of Kuala Lumpur-based Kotodama Lab is steering the effort, which uses analytics tools to find and grow online groups already drawn to the film’s genre and themes. The goal: walk into the market with a measurable fan base already in place, rather than betting on one materializing after release.

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