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Naman Ramachandran
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Prasad Corp India holds one of the world’s largest film archives. Abhishek Prasad believes it is also one of the industry’s most underexploited commercial goldmines.
The director and CTO of Prasad Corp is not the only one making that argument. The NFDC-National Film Archive of India has been digitizing titles under the government-backed National Film Heritage Mission, while Shivendra Singh Dungarpur’s Film Heritage Foundation has spearheaded landmark restorations of classics including Bimal Roy’s “Do Bigha Zamin” and Girish Kasaravalli’s “Ghatashraddha,” the latter in partnership with Martin Scorsese’s Film Foundation World Cinema Project. But where those efforts have been driven primarily by cultural imperatives, Prasad sees restoration increasingly as a commercial proposition – and one with global reach.
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