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Naman Ramachandran
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SRI DURGA ARTS/SHOWING BUSINESS Imax Corporation and Asian Cinemas have struck a deal for three new Imax with Laser locations in India through the AMB Cinemas brand – with the first set to open at AMB Classic in Hyderabad, the luxury cinema co-owned by Telugu superstar Mahesh Babu, ahead of the release of “Varanasi,” the S.S. Rajamouli-directed film in which Babu stars.
The deal arrives amid recurring speculation about a potential sale of Imax. Giovanni Dolci, chief commercial officer of Imax, declines to address the reports directly but acknowledges the broader dynamic they reflect. “What you’re seeing is a function of Imax becoming more and more prominent, and quite honestly, a lot of cohorts paying way more attention to us than happened before,” he tells Variety. “International growth is certainly a driver of that attention and of that relevance.”
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